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Ten years after, Diesel clothing company achieved great success when the Creative Director Wilbert Das was hired as the leading designer of Diesel clothing. Welbert introduced the new marketing strategy in the beginning of 90s and opened the first store in New York, the main Diesel clothing location back in 1996. Concentrating mainly on jeans and denim Diesel clothing attracted male customers and lovers of quality denim fashion and recently reaching great numbers in sales of children's wear.
Diesel clothing brand today holds the top position in modern fashion empire, launching new lines like beachwear, underwear, accessories, apparel for kids, eyewear and jewelry. Diesel sells its clothing and accessories under many other brands like Safilo, L'Oreal, Fossil. Diesel stores can be found in 80 countries in as many as 5 thousand retail shops.
Diesel Black Gold is the latest clothing line premiered in February 2008, a luxury subdivision of prêt-à-porter denim adding a premium touch to already famous Diesel Denim Gallery. You will be able to find accessories like bags and shoes with the new Diesel Black Gold label in Spring 2009.
Diesel kingdom stretches in fashion and art by sponsoring youth projects, supporting talents and providing charity actions, helping younger generations in their ambitions. As of 2009, Diesel clothing is planned to be sold in the virtual world of PlayStation by signing an agreement with Sony Computer Entertainment company.
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